Apple is reportedly working on a major upgrade for its Apple Watch lineup—integrating built-in cameras powered by artificial intelligence. Expected to launch by 2027, these watches aim to enhance user experience by offering real-time contextual information, making wearables more intelligent and interactive than ever before.
Apple’s Vision for AI-Integrated Wearables
According to reports from Bloomberg’s Mark Gurman, Apple is developing new Apple Watch models that will incorporate cameras designed to work seamlessly with AI-powered features. These cameras won’t just be for taking pictures but will provide instant insights about the environment, setting Apple apart in the evolving AI wearables market.
Different Camera Placements for Various Models
Apple plans to introduce cameras in distinct ways across its watch lineup:
Standard Apple Watch Models: The camera will be embedded within the display, similar to the front-facing cameras found on iPhones.
Apple Watch Ultra Models: These will feature side-mounted cameras near the Digital Crown and button, offering a different interaction approach.
This enhancement will expand Apple’s Visual Intelligence feature beyond iPhones. Originally introduced with the iPhone 16, this AI tool allows users to analyze objects, text, and surroundings with assistance from Apple’s AI ecosystem. With the upcoming iOS 18.4 update, Visual Intelligence is expected to reach iPhone 15 Pro models as well.
What Can These AI Cameras Do?
Unlike the iPhone, where cameras primarily focus on photography and video calls, the Apple Watch’s cameras are expected to serve a more functional role. According to Gurman, they won’t be used for FaceTime calls but will instead provide real-time AI-driven information. Imagine pointing your Apple Watch at a restaurant and instantly seeing its business hours, customer ratings, and menu recommendations—all without needing to take out your phone.
Apple’s AI Strategy and Future Wearables
Apple is gradually transitioning toward using its own AI models instead of third-party services. By the time these camera-equipped watches are released, Visual Intelligence is expected to operate entirely on Apple’s proprietary AI, further strengthening its ecosystem.
In addition to Apple Watches, the company is reportedly working on AI-enhanced AirPods with similar capabilities. These innovations highlight Apple’s push toward a more interconnected AI-driven future.
Final Thoughts
The introduction of AI-powered cameras in Apple Watches could redefine how we interact with wearable technology. By integrating artificial intelligence into everyday experiences, Apple is paving the way for a future where wearables do more than just track health—they become intelligent assistants in daily life. As we approach 2027, it will be exciting to see how Apple continues to push the boundaries of AI wearables.