On August 5, 2025, Tata Motors launched the Adventure X Persona for its flagship SUVs, the Tata Harrier and Tata Safari, starting at ₹18.99 Lakh and ₹19.99 Lakh, respectively. These SUVs blend rugged performance with premium features, perfect for adventure enthusiasts. Deliveries began immediately, making now the ideal time to explore these vehicles.
Built on the OMEGARC architecture (derived from Land Rover’s D8 platform) and powered by a 2.0L KRYOTEC diesel engine, the Adventure X Persona offers:
- ADAS with Adaptive Cruise Control (AT)
- 360° HD Surround View
- Trail Response Modes (Normal, Rough, Wet)
- 26.03 cm Ultra-View Twin Screen System
- Ergo Lux Driver Seat with Memory Function
- Trail Sense Auto Headlamps & Aqua Sense Wipers
The Harrier features R17 Titan Forged Alloys and Onyx Trail interiors, while the Safari sports R18 Apex Forged Alloys with Adventure Oak leatherette interiors.
Specifications
| Feature | Harrier Adventure X | Safari Adventure X+ |
|---|---|---|
| Engine | 2.0L KRYOTEC Diesel | 2.0L KRYOTEC Diesel |
| Platform | OMEGARC (Land Rover D8) | OMEGARC (Land Lover D8) |
| ADAS | Adaptive Cruise Control (AT) | Adaptive Cruise Control (AT) |
| Display | 26.03 cm Ultra-View Twin Screen | 26.03 cm Ultra-View Twin Screen |
| Drive Modes | City, Sport, Eco | City, Sport, Eco |
| Alloys | R17 Titan Forged | R18 Apex Forged |
| Interior | Onyx Trail (Black Leatherette, Tan Accents) | Adventure Oak (Tan Oak Leatherette) |
| Price (Ex-Showroom, Delhi) | ₹18.99 Lakh | ₹19.99 Lakh |
Competitor Comparison
| Model | Starting Price (₹ Lakh) | Key Features | Engine |
|---|---|---|---|
| Tata Harrier Adventure X | 18.99 | ADAS, 360° View, Twin Screen, Trail Modes | 2.0L Diesel |
| Tata Safari Adventure X+ | 19.99 | ADAS, R18 Alloys, Twin Screen, 7/6-Seater | 2.0L Diesel |
| Mahindra XUV700 AX5 | 17.69 | Skyroof, Dual HD Screens, Cruise Control | 2.2L Diesel/2.0L Petrol |
| MG Hector Sharp | 18.00 | Panoramic Sunroof, 10.4″ Touchscreen, ADAS | 2.0L Diesel/1.5L Petrol Hybrid |
Why Choose Adventure X?
With introductory prices valid until October 31, 2025, the Adventure X Persona offers unmatched value, combining rugged capability with premium features. As Vivek Srivatsa, Chief Commercial Officer, stated, these SUVs cater to those seeking “authenticity, capability, and expression.” Explore more at Tata Motors.
